Courting traffic

Guests, media respond to free lunch entrée offer for exonerated customers

Last month’s “Innocent Until Proven Hungry” promotion at Bay Area family-owned diner Buttercup Grill and Bar was an utter failure — and a complete success.

Buttercup’s owners, the Shahvar family, offered a free lunch entrée to any customer who brought in a “not guilty” verdict from the traffic court next door. Not one exonerated motorist took them up on it. But the promotion’s novelty — how often do restaurants tie in with t

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TAGS: Marketing
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