Counterculture appeal sparks Cheba Hut’s high hopes for growth

Counterculture appeal sparks Cheba Hut’s high hopes for growth

FORT COLLINS Colo. —Placing an order for a Humbolt in a blunt-size would raise eyebrows in any other setting, but at Cheba Hut “Toasted” Subs locations, it’s part of the sandwich chain’s tongue-firmly-planted-in-cheek customer experience.

The 11-year-old concept has built a following by appealing directly to university students and, more humorously, the marijuana-inspired counterculture. Even the website plays to

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