The Counter’s productive first four years fuel plans for national growth

The Counter’s productive first four years fuel plans for national growth

CULVER CITY CALIF. — A full-service, build-your-own-burger franchise concept from Southern California called The Counter is scheduled to open in Plano, Texas, this week, marking the fourth unit in what its creators predict will be a 30- to 40-unit national chain within the next two years.

Founder Jeff Weinstein first opened The Counter in Santa Monica, Calif., in 2003 as a stylish casual-dining restaurant with a

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