Cosi shifts marketing strategy

Officials for Cosi Inc. are crediting the fast-casual chain’s integrated-marketing campaign, including its first TV ads, for building momentum in a sales turnaround this year.

The 144-unit brand is in week five of a 14-week partnership with New York Nonstop, the digital channel of NBC New York. Cosi’s products are promoted on air and integrated into “Talk Stoop,” an Emmy-nominated talk show in which local leaders and newsmakers are interviewed on host Cat Greenl

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