Cosi shifts marketing strategy

Officials for Cosi Inc. are crediting the fast-casual chain’s integrated-marketing campaign, including its first TV ads, for building momentum in a sales turnaround this year.

The 144-unit brand is in week five of a 14-week partnership with New York Nonstop, the digital channel of NBC New York. Cosi’s products are promoted on air and integrated into “Talk Stoop,” an Emmy-nominated talk show in which local leaders and newsmakers are interviewed on host Cat Greenl

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish