Consumer Trends: Changing population may effect sales, marketing

Understanding evolving demographics is essential for restaurant chains

To paraphrase science fiction author Isaac Asimov: It’s not wise to make decisions without taking people into account, not only as they are today, but also as they will be.


That sort of information can be found in “Changing Demographics: Get to Know the New Face of Your Market,” a recently released report from global market research firm The NPD Group. From the rapidly growing Hispanic and Asian populations to aging baby boomers and the ever-evolving Gen Y group, the

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Contact: Desiree Torres [email protected]

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