Consumer satisfaction behind C-store foodservice growth

Convenience stores are gaining ground in their race for the foodservice dollar as more consumers embrace the outlets as purveyors of quality prepared foods, industry observers said during an educational session at the NRA Show.

In the past 20 years, customer satisfaction with foods bought at convenience stores, or C-stores, has grown considerably, from about 20 percent expressing high satisfaction to more than 70 percent today, said Dean Dirks, founder and chief executive of Dirks &

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