Consumer knowledge key to success

Technomic: In post-recession environment, operators should focus on creating value, catering to specific generations

Chain restaurant operators must understand consumer motivation for dining out, rather than observing what customers like to order, to continue post-recession sales momentum, a Technomic presentation finds.

The “Insights Beyond Trends” presentation by Matthew Mandeltort, senior consultant for the Chicago-based research firm, was given at the Wisconsin Restaurant Expo in Milwaukee, Wis.

“Trends are great, but have a limited utility,” Mandeltort said. &ldquo

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