Consistently great service is the key to selling the ‘Garbage Burger’ and creating repeat guests

Consistently great service is the key to selling the ‘Garbage Burger’ and creating repeat guests

At 12:30 p.m. on July 27, 1991, I went to a well-known Denver-area sports bar. I remember the time and date so exactly because that’s the day a server recommended, and I tried, a “Garbage Burger” for lunch. That experience changed forever the way I would think about the connection between the customer and the customer-facing crew. In fact, it opened my eyes to a completely new way of looking at service and selling in the restaurant business.

The night before, I participated in a Denve

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