SCOTTSDALE Ariz. The Cold Stone Creamery chain is testing a new milk-based frozen dessert called Tartberry at 27 Cold Stone Creamery stores in Arizona, California, Florida and New York.
Many observers liken Tartberry to the products of the popular Pinkberry chain in California and New York. The 1,400-unit Cold Stone Creamery chain introduced the Tartberry frozen dessert on Nov. 19, said Jami Clark, senior manager of public relations for parent Kahala Corp.
The Tartberry frozen dessert comes in plain and berry flavors, which also can be swirled together for a third option. The dessert is described as a “tart and tangy, sweet and creamy” alternative to ice cream. The berry flavor is made with real blueberry and strawberry fruit, Clark said.
Clark said Tartberry was a “yogurt-like” frozen dessert. The dessert is fat-free and contains 100 calories per 4-ounce serving.
Prices, depending on the franchisee location, range from $3.20 to $4.20, with mix-ins available for 89 cents each.
Cold Stone Creamery merged with franchisor Kahala Corp. in May. Sales for Cold Stone were $471 million in 2006.