Cold Stone Creamery puts the heat on ice cream segment competition with integrated campaign

Cold Stone Creamery puts the heat on ice cream segment competition with integrated campaign

SCOTTSDALE ARIZ. —The summer forecast is out, and the ice cream segment is expected to be hot.

Cold Stone Creamery is raising the competitive temperature with the launch of its first national integrated campaign since the chain was founded in 1988, following moves by rivals Baskin-Robbins and Dairy Queen to increase their market shares as the peak ice-cream

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