LOS ANGELES The Coffee Bean & Tea Leaf regional beverage chain has awarded creative and strategic marketing duties to Omelet, a Los Angeles-based upstart agency, for the rest of this year. Spending was not disclosed.
Omelet had been working on a project basis during the last year for 540-unit Coffee Bean. It replaces Dailey & Associates of West Hollywood, Calif., on the account.
Omelet was formed in late 2005 by three former TBWA/Chiat/Day creative