Claddagh Irish Pubs revamps brand

Nation’s Restaurant News speaks with director of business development Ciaran Dunne on how the Midwest chain reversed sinking sales

When Ciaran Dunne joined Claddagh Irish Pubs in February 2009, the chain of 15 pubs was suffering same-store sales decreases near 20 percent in some markets.

The Solon, Ohio-based chain did some soul searching by conducting focus groups with its guests. Soon after, Claddagh began a turnaround in 2010 by enacting operational, culinary and marketing initiatives to showcase the chain’s authenticity as an Irish pub, not an Irish-theme restaurant that happened to sell lots of draft be

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