CKE tries trade area modeling, forecasting tool

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CARPINTERIA Calif. Carl's Jr. and Hardee's parent CKE Restaurants Inc., based here, has licensed geoVue's Dynamic Location Optimization Solution to help maximize investments in existing stores and target new growth markets.

"geoVue will help us prioritize new markets, determine how to lay out franchise territories in each of them, prioritize our remodeling program for existing stores and ultimately give us a rapid return on our i

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