CKE Restaurants hires new ad agency

CKE Restaurants Inc., parent company to the Carl’s Jr. and Hardee’s quick-service chains, has switched advertising agencies.

Citing concern about the recent direction of advertising under Los Angeles-based agency David&Goliath, Carpinteria, Calif.-based CKE has shifted creative duties to 72andSunny, another Los Angeles-based firm that has also served as the company’s digital agency of record since June 2009. Last year, 72andSunny also participated in CKE’s

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