CKE Restaurants hires new ad agency

CKE Restaurants Inc., parent company to the Carl’s Jr. and Hardee’s quick-service chains, has switched advertising agencies.

Citing concern about the recent direction of advertising under Los Angeles-based agency David&Goliath, Carpinteria, Calif.-based CKE has shifted creative duties to 72andSunny, another Los Angeles-based firm that has also served as the company’s digital agency of record since June 2009. Last year, 72andSunny also participated in CKE’s

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.