CKE names Haley chief marketing officer

Brad Haley has been promoted to chief marketing officer of CKE Restaurants Inc., the parent company to the Carl’s Jr. and Hardee’s brands, the company said Wednesday.

Haley joined CKE as vice president of marketing for Hardee’s in 2000. Four years later he also took on marketing responsibilities for Carl’s Jr.

Before joining CKE, Haley’s held several marketing posts in the consumer packaged goods industry as well as at other quick-service brands, in

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