CKE builds campaign around new burgers

CKE builds campaign around new burgers

CARPINTERIA Calif. In a case of tasty unintended consequences, CKE Restaurants Inc. said it would extend its combined comfort food creations to Hardee’s with the introduction of the Grilled Cheese Bacon Thickburger, the complement of the Grilled Cheese Bacon Burger launched late last month at sister chain Carl’s Jr.

Brad Haley, CKE’s executive vice president of marketing, said the Grilled Cheese Bacon Burger at Carl's Jr.

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