Cinnabon starts extreme makeover

Bakery brand to test breakfast, lunch and expand beverage offerings

Cinnabon, the 25-year-old quick-service chain known for its proprietary cinnamon rolls, is reinventing itself as a bakery-café concept complete with breakfast and lunch service as well as an expanded beverage program.

Egg sandwiches in the morning, espresso-based beverages and panini-type sandwiches for lunch are set for test this summer, according to the chain’s president, Gary Bales, who spoke with Nation’s Restaurant News Thursday.

The repositioning of the

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish