Chuck E. Cheese's markets beyond the box

Chuck E. Cheese's markets beyond the box

Chain expands advertising reach outside television for greater return

The days of “don’t touch that dial” are waning at Chuck E. Cheese’s, as officials disclosed during their fourth-quarter earnings call that the brand has begun to pull advertising funds from TV commercials and reallocate them to radio and digital advertisements.


The move underscores the shift from traditional media to digital, as well as the 556-unit family pizza chain’s desire to target both children and their parents — two groups that have increas

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Contact: Desiree Torres [email protected]

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