Chuck E. Cheese's agrees to self-regulate kids marketing

IRVING Texas CEC Entertainment has agreed to limit how it markets its Chuck E. Cheese's family-restaurant brand to kids, joining McDonald’s and Burger King in pledging to self-regulate kid-focused advertising.

CEC took the action in response to a letter from U.S. Rep Edward J. Markey, D-Mass., who asked CEC, Yum! Brands Inc. and three other food companies to restrict their marketing to kids. Markey is chairman of the House Subcommittee on Telecommunications

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