Chipotle registers new brand name: ShopHouse Southeast Asian Kitchen

Analyst: Possible name suggests broad menu at new Asian concept

Chipotle Mexican Grill Inc. has registered the name ShopHouse Southeast Asian Kitchen with the U.S. Patent and Trademark Office, leading an analyst to speculate what the chain has planned for its new fast-casual Asian concept.

Analyst Mark Kalinowski with Janney Capital Markets noted in a report Monday that the company registered the ShopHouse Southeast Asian Kitchen name Jan. 11, and that it was not clear whether other names are being considered.

“We believe th

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