Chipotle offers prizes for customers' ad ideas

DENVER Chipotle Mexican Grill said it intends to reward its most creative and enthusiastic fans with a $10,000 grand prize in its ongoing “My Chipotle” user-generated advertising campaign.

Fans that register on the fast-casual chain’s www.mychipotle.com website and submit original content, which revolves mostly around how they like to order their burritos, also may have their favorite personalized menu item

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