Chipotle highlights food philosophy in new ads

Chipotle Mexican Grill has rolled out a new marketing campaign that highlights its “Food with Integrity” philosophy and the executive behind it, founder and co-chief executive Steve Ells.

New radio commercials, a relaunched website and redesigned packaging all will emphasize Food with Integrity, Chipotle’s commitment to the responsible procurement of its ingredients, including meat that hasn’t been treated with growth hormones and produce from sustainable source