Chipotle gets wrapped in gold

Chipotle gets wrapped in gold

New marketing effort uses limited-time gold foil to spotlight Food with Integrity message

Chipotle Mexican Grill debuted on Tuesday the first in a promised series of marketing events to highlight the brand’s ‘Food With Integrity’ message — a burrito wrapped in gold foil.

In celebration of the chain’s 18th anniversary, Denver-based Chipotle will switch from its iconic silver foil to gold for the next four months. Billboards tout the chain’s “gold ingredients” and Chipotle jokingly refers to the campaign as “unlimit

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