Chipotle debuts short film on sustainable farming

Fast-casual chain teams with Willie Nelson to highlight the importance of sustainable methods

Chipotle Mexican Grill debuted a short animated film on Tuesday called “Back to the Start,” about a fictional farmer’s choice to move away from industrial production towards more sustainable methods.

The two-minute film will be shown nationally beginning in September at movie theaters prior to feature films. It is part of the fast-casual chain’s ongoing “Food With Integrity” movement, which educates consumers about Chipotle’s use of local and s

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