Chili's jumps into casual-dining value war

Chili's jumps into casual-dining value war

DALLAS As more casual-dining chains turn to deals to fix sagging sales, Chili’s Grill & Bar has launched a two-pronged marketing attack with a new “10 under $7” value message and a TV ad campaign that skewers its competition as bland and boring.

Among Chili's $7 options are its Oldtimer burger, a half order of quesadillas with a small salad, a half portion of Monterey Chicken with a side, and two chicken tacos with a salad.

 

“In these tough tim

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