Chili's fetes millionth Facebook fan

Social media-engaged brand adds a new fan every 45 seconds

Chili’s Grill & Bar adds a new fan to its Facebook page about every 45 seconds, so as the Brinker International brand neared the 999,999-fan mark earlier this month, it began planning a celebration of the milestone.

The one-million mark was reached a little before noon on Aug. 3, but the celebration for one of its most ardent Facebook fans occurred Aug. 12 at Brinker’s headquarters in Dallas.

Chili’s flew Pam Lol

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