Chili’s names new agency of record

DALLAS Chili’s Grill & Bar has named Interpublic Group’s Hill Holliday of Boston as its agency of record. The account is valued at more than $100 million.

The agency replaces Omnicom Group’s GSD&M of Austin, Texas, which had held the account for 20 years and created the popular “I Want My Baby Back Ribs” ad jingle.

Dallas-based parent company Brinker International Inc. said in April that it would part ways with the agency, which changed its name this week to GS

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