Chicken war hot again as KFC and El Pollo Loco break out competitive new television campaigns

Chicken war hot again as KFC and El Pollo Loco break out competitive new television campaigns

Lest anyone think that the chicken war is over—or at least not as vicious as the burger and coffee wars—new TV campaigns by KFC and El Pollo Loco are a reminder that quick-service chicken chains can sink their claws into a good fight just as well as restaurants in other segments can.

KFC contends in a new campaign that its newly launched Toasted Wrap item tastes better than McDonald’s Snack Wrap, and El Pollo Loco blasts away at an

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