Cheesecake Factory appoints CMO

CALABASAS HILLS Calif. The Cheesecake Factory Inc. has named veteran marketer Mark Mears to the new position of senior vice president and chief marketing officer.

Mears is responsible for all of the company’s branding, including marketing strategies designed to build The Cheesecake Factory brand and increase consumer awareness. He will report to chairman and chief executive David Overton.

Mears has nearly 25 years of experience in marketing and

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