Checking in with Tristan Walker of Foursquare

Checking in with Tristan Walker of Foursquare

Restaurant owners worried that they can’t keep up with the proliferation of new location-based social-media platforms need not despair. Those applications are set up to complement restaurants’ current social-media and digital-marketing efforts, and their customers often do most of the work creating content, said Tristan Walker, an executive with Foursquare.

Foursquare is a location-based social-media platform accessed mostly via mobile phone that lets users "check in" to re

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