Charley’s Grilled Subs to promote brand's “hot”-ness

COLUMBUS Ohio Charley’s Grilled Subs, a 382-unit chain specializing in Philadelphia-style cheese steaks, plans to shift its marketing strategy to underscore what customers have said they like most about the chain's food: that it's served hot.

In the past, Charley’s highlighted the fact that the food was grilled in front of guests as its point of distinction, said James Pa, who was recently promoted to vice president of brand management from senior director of marketing.

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