Chains tout taste test victories in competitive marketing campaigns

Chains tout taste test victories in competitive marketing campaigns

As cash-strapped diners clamor for meal deals, they still crave quality, so restaurant chains intent on proving their products’ superiority are promoting the results of taste tests in new marketing campaigns.

Dunkin’ Donuts is touting the taste of its coffee as it seeks to expand westward and take on Starbucks Coffee head-to-head in new markets. Meanwhile, Domino’

TAGS: News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish