Chains target young consumers via virtual branding in new video games

With sales of video games reaching near-parity with movie box-office revenues, restaurant chains are steadily increasing their brand presence in games as marketers in all industries boost their spending on gaming tie-ins toward a projected $2 billion globally by 2012.

Foodservice remains eager to grab larger shares of the coveted 18-to-34-year-old demographic that loves video games, and makers of them say those consumers are responding positively to all sorts of in-game brand

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish