Chains tap new digital marketing options to target specific groups

Chains tap new digital marketing options to target specific groups

More chains are augmenting traditional advertising media by using innovative digital channels to reach particular kinds of core users through new targeted-marketing efforts.

Wendy’s International has conducted two digital campaigns to reach 18- to 34-year-old consumers in bars and nightclubs. White Castle is featured in a video game targeting a young crowd, and the firm Wicked PR recently created an online blog for sandwich chain Krystal

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