Chains practice premium positioning

Chains practice premium positioning

Recent chain menu research and development has been heavily influenced by a trio of “-zations.” Customization allows patrons to mix and match meal components to suit the dining occasion. Miniaturization lets them control both calorie content and check size by means of creative small plates, bar bites and tiny treats. And premiumization provides customers with an affordable luxury, an indulgence that delivers superior value at a popular price point.

Premiumization, in

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TAGS: Menu News
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