Chains planning aggressive growth rev up rebranding efforts

Chains planning aggressive growth rev up rebranding efforts

Whether their planned expansion would be slow and steady or revved up, restaurant chains poised for growth are refining their marketing tactics to appeal to customers in new and existing locales.

The rapidly growing Buffalo Wings & Rings, a 26-unit chain based in Cincinnati, has launched a rebranding campaign to make up for the years in which it saw itself as having no brand distinction.

Culver’s Franchising System Inc., whose system of 368 burger specialty restaurants is expandi

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