Chains pad product offerings, profit margins with rice-based menu items

After testing Teriyaki Bowls in Western stores since late October, Jack in the Box officials last month revealed plans to roll out the lower-cost, high-margin menu item nationally by February next year.

Like other players in the quick-service segment, the San Diego-based chain is turning to the rice bowl as a versatile and filling menu option more dependent on rice and vegetables than protein at a time when