Chains improve service, license products to fend off retailers’ sales gains


In America, restaurant meal choices are so boundless that the citizenry need never cook for itself again. But grocery store owners are well aware of this fact, and their increasingly bold moves to give consumers the options they crave are yielding them a growing cut of the action.


According to research by The NPD Group, in the 12 months ended March 2010, sales of takeaway meals prepared at grocery stores increased 1 percent, while total restaurant industry traffic dropped 3 percent.

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