Chains getting more aggressive in marketing to potential franchisees

Chains getting more aggressive in marketing to potential franchisees

Some restaurant chains are honing their marketing efforts to target a different type of customer: potential franchisees.

Dunkin’ Brands Inc. and Maui Wowi Hawaiian both have hired agencies to help drive franchisee recruitment, and the small Bar-BCutie barbecue chain, whose loftily stated plan calls for it to grow to 250 units in five years, is using the MySpace and YouTube web-sites to lure potential franchisees.

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