Chains focus on delivering messages as well as food

Chains focus on delivering messages as well as food

Restaurants seeking to find different ways to target consumers inevitably turn to new media, but a few chains have hit the road to reach consumers with an old standby: delivery service.

Offering delivery isn’t exactly a revolutionary idea—Domino’s Pizza built a reputation on it. But chains that have never tried it before are finding that adding a strong service element to the marketing mix can attract new customers and generate sales

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