Chains flex marketing muscles to get customers back

Since the start of the new year, several restaurant companies have begun to change their marketing strategies, with new campaigns or new advertising agencies, to counteract what has been plaguing the industry for more than a year — the lapsed consumer.

Renewed attention toward one of the most customer-facing aspects of the business, marketing and advertising, has been seen from heavyweights Chipotle, Boston Market, Denny’s, KFC, Pizza Hut and others. They are all battling w