Chains campaign for big returns with election-theme promotions

Chains campaign for big returns with election-theme promotions

Chains looking to bolster their usual marketing efforts have tapped into the fervor of the political-primary season with election-theme promotions in bids to win larger blocs of consumers for their products and brands.

Yet underneath some of those advertising efforts lies a seemingly sincere desire to persuade citizens to vote.

Just a day after political activists clamored for new primaries in Michigan and Florida, Stuart, Fla.-based

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