Chains applaud sales-boosting annual promotions

Chains applaud sales-boosting annual promotions

At a time when many restaurants are scrambling to develop fresh and innovative ways to snag customers, a number of chains continue to look to their tried-and-true promotions to spark a quick boost in sales and customer traffic.

It’s not as if Lobsterfest is Red Lobster’s only promotion or that Rock Bottom Restaurant & Brewery doesn’t promote anything other than its Fire Chief Ale Celebration. But those promotions—and the annual events that other chains have found profitable—are

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