Celebrity chefs get along famously as culinary brands

Celebrity chefs get along famously as culinary brands

Lidia Bastianich remembers gazing north up Fifth Avenue and finding it empty of all traffic.

As grand marshal of New York’s Columbus Day parade, Bastianich was set to lead more than 100 bands, dozens of floats and 35,000 marchers up Fifth Avenue from 44th Street to 79th Street, in a celebration of Italian-American culture. Millions of people around the world would be watching, along the parade route and on their televisions.

“I got to the starting point and laughed,” recalls the

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