Cause marketing takes KFC’s ‘freshness’ message to the streets

Cause marketing takes KFC’s ‘freshness’ message to the streets

During the Great Depression, President Franklin Roosevelt promised a chicken in every pot. This spring, KFC is promising its chicken stamp on every pothole.

Well, not all, but lots of them.

In March, the world’s largest chicken chain approached the mayor of Louisville, Ky., where it’s based, about paving some of the town’s numerous potholes. The mayor happily accepted the offer, which came with one condition: Once filled, ea

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