While the recession tried to eat the lunch of casual-dining restaurants’ afternoon daypart, major chains fought back by retooling lunch promotions and offering guests time and menu flexibility.
A new round of lunchroom wars has been launched.
P.F. Chang’s China Bistro this week introduced its “more affordable” lunch program that offers more than 20 items in combos under $10, as well as a “pick two” Dim Sum Lunch at $7.45. Applebee’s also