Casual chains pressed to cut portions, prices

Casual chains pressed to cut portions, prices

CARROLLTON TEXAS T.G.I. Friday’s president and chief executive, recalls that people in the industry thought “we were nuts” when the chain began offering smaller portions at lower prices a year ago. —Richard Snead,

At the time, Snead admitted the idea of possibly reducing check averages with no guarantee of increasing traffic was “kind of scary.”

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