Casual chains cater to kids as way to lure back families

Casual chains cater to kids as way to lure back families

With the recession putting an unprecedented squeeze on casual dining, the segment that came to life in the 1970s offering fern bars for singles is now pursuing that group’s progeny actively as it works to lure back lapsed customers.

Just as casual dinnerhouses have matured over time to eliminate veto votes through expanded menu offerings, many also have ramped up the food items and activities directed at children in an effort to win back traffic stolen long ago by quick-se

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