Casual chains aim to drive sales with delivery, catering initiatives

Casual chains aim to drive sales with delivery, catering initiatives

Casual-dining restaurants that are struggling with a sectorwide slump as consumers rein in discretionary spending are starting to look more intensely at delivery and catering for new revenue streams.

Maggiano’s Little Italy, the 41-unit division of Brinker International Inc. of Dallas, launched home delivery in August and has promoted the service with a big marketing push for the winter holidays.

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