Carvel dishes about Fudgie’s big mobile adventure

Carvel dishes about Fudgie’s big mobile adventure

ATLANTA Carvel Ice Cream, based here, despite the success of its first-ever text-messaging campaign last year, is not planning any mobile marketing for 2009, said Lori Petersen, vice president of marketing. She recently explained that decision while briefing Nation’s Restaurant News on the texting effort, which featured Fudgie the spokeswhale and was launched in support of last year’s “Arctic Summer Sweepstakes.”

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